2023
Rocket
Rocket.com
Background
When crafting a unified experience, consistency is key. To deliver against our brand promise and gain efficiencies, my Brand team collaborated with Product Design to bring the Rocket brand to life in our digital design system.
Core problem
Need to define the core problem here
Project details
We were lucky that we weren’t starting from scratch. We had an existing design system, but as the company grew, we found that the system needed to be overhauled to better support the team.
Together we developed the Rocket Design System (RDS), which created an easier way for designers to use the Rocket brand elements in repeatable and proven ways. Not only that, but it provided for more accessible experiences and maximized team member efficiency – reducing production time by more than 50% across four of the Rocket companies.
How I contributed
Developed a roadmap to streamline brand documentation between the main brand site and the digital design system, which would cut down on the software and expense needed to support these efforts
Worked with Design, Product and Engineering to chart transition plans for teams to upgrade from the old design system to Rocket Design System
Championed the Rocket Design System to leadership, Design teams and Engineering teams to drive adoption
Results and Impact
The redesigned NexaTech website increased session durations by 30% and significantly reduced bounce rates. The clear, focused user journey helped the company see a 20% rise in new customer inquiries within the first three months post-launch.