Taking Rocket Public

We wanted the announcement to make a big impression, with takeovers in the New York Stock Exchange, Times Square and downtown Detroit (home of our headquarters). I led our team through the development of not only the exciting visuals, but also the support materials for investors, regulators, clients and the general public. We went IPO with a stock price of $29/share.

Going public involved a lot of preparation to make sure all our teams – legal, banking, marketing, product, customer support – fully understood what it would mean for us to change our legal entity name. We dedicated a full year of preparation to make sure the change would go off without a hitch.

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What I Did

• Consulted the Finance team about quantifying the value of the Rocket brands
• Revised brand architecture to allow for expansions into new service verticals and products (Rocket Money, Rocket Auto, Rocket Solar) and expansion into Canada via Edison Financial (now Rocket Mortgage in Canada)
• Led the Brand and Creative teams to develop a bold, exciting and timeless campaign to represent our brand across Detroit and Times Square
• Led internal efforts to coordinate the legal name change of Quicken Loans to Rocket Mortgage, which included overseeing audits and planning for thousands of assets across numerous teams and business areas

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