While our platform strategy had been in the works for years, Super Bowl 2022 was the first time most Americans would start to see the benefit of our transition to a fintech company that could help them beyond mortgages.
By illustrating the very real challenges of such a unique and competitive market from low inventory, to eager flippers and people bringing cash to table Rocket could demonstrate how using both Rocket Mortgage and Rocket Homes can help you navigate todays market quickly, easily and competitively. By using Barbie as a vehicle for the story and the warmth and humor of Anna Kendrick we made a complex and intimidating scenario feel universally understood and dare I say a bit funny.
