Our Rocket Can series help fortify positive attributes of our brand that we wanted to continue to reinforce and build upon to support our future business strategy and expansion of offerings into new verticals.
We leaned into speed and confidence by leveraging a champion professional golfer (Rickie Fowler) and reinforced that Rocket Mortgage will make getting a home fast and easy. Increasing client's confidence in us and knowing we know what's most meaningful for them laid a strong foundation for our future positioning work and expansion of offerings.
