The launch of the Rocket Visa Signature card marked a key moment in our business transformation to help Americans maximize their dollar and double down on their home. Furthermore, it serves as the first and only credit card designed for homeownership.
In a world where interest rates were climbing and inventory was tight we created a card that was revolutionary for its time—the first to allow cardholders to cover closing costs or pay down their mortgage principal and save thousands over the life of their loan. This was further connected to our platform strategy through our dashboard and Rocket Rewards management program.
The creative was one of the first major campaigns supporting our platform businesses strategy, a new vertical and the reveal of several new brand elements. The narrative focused on demonstrating the day-to-day benefits of using the card. Whether you’re grocery shopping, buying diapers, or enjoying date night, the flip side of every purchase is a step closer to home.
